Samsung Electronics transformed urban spaces into vibrant canvases, illuminating the London night with a spectacular real-time holographic projection show to build anticipation for the upcoming Galaxy Unpacked 2025 and give the world a sneak peek at the new era of mobile AI. Through holographic projection and a feast for the senses, Samsung cordially invites global audiences to tune in to Galaxy Unpacked on January 23rd (Taiwan time).
The various images displayed in this holographic projection exhibition, ranging from marine life, exotic plants, and exciting sporting events to a night sky filled with sky lanterns, symbolize shared memories captured and shared by users through mobile devices. The vibrant projected images foreshadow a more intuitive mobile experience from Galaxy AI, while also giving users a sneak peek at the innovative features of the new Galaxy S flagship series.
This immersive experience officially launched on January 15th, using unprecedented levitation projection technology to vividly present a giant dynamic image, 65 feet long and 50 feet wide, 100 feet above the ground. In addition to the sound and light show in London, social media posts from attendees quickly generated global buzz, further fueling anticipation for the spectacular debut of Galaxy Unpacked.
