On March 12, it was reported that @Jukanlosreve tweeted on the X platform on March 10, citing a new research report from South Korean financial company Meritz Securities, that due to lower-than-expected sales of the OLED iPad Pro, Apple has adjusted its OLED roadmap, postponed the release of some products, and plans to delay the full adoption of OLED technology until 2028.
Image source: Apple
Apple first introduced OLED panels for the iPad Pro in 2024, incorporating several new technologies such as in-line display and hybrid OLED structure. Compared to existing Mini LED panels, the new OLED panels were 15% lighter and 22% thinner, but their high price prevented them from becoming a blockbuster. In early 2024, Samsung and LG planned to produce 9 million OLED panels for Apple's 11-inch and 12.9-inch iPad Pro, but the final shipment volume was approximately 5.7 million units.
Reports indicate that Apple is pessimistic about demand for the iPad Pro and has reduced panel purchases since January. IT Home cites a blog post detailing this, along with the revised OLED product roadmap below:
iPad series:
The OLED iPad mini is scheduled for release in 2026, while the OLED iPad Air has been moved up from 2028 to 2027.
The upgrade to the OLED iPad Pro has been delayed from 2027 to 2028, and it will be the first to use COE (Cellular OLED Encapsulation) technology.
The foldable iPad is expected to be released after 2028, featuring in-line display and COE technology.
MacBook series:
The OLED MacBook Pro is scheduled to be released at the end of 2026, using Samsung Display's IT8 generation OLED production line, and equipped with hybrid structure and tandem display technology.
The OLED MacBook Air has been delayed from 2027 to 2028, and will adopt a single-layer structure to reduce costs. (Image source: IT Home)
