According to IT Home, Android Central published a blog post on July 9 stating that Beijing VITURE Technology Co., Ltd. has launched a new Luma series of XR smart glasses, including Luma, Luma Pro, Luma Ultra, and the upcoming flagship product Beast.
The Luma is the entry-level model, priced at $399 (approximately RMB 2,865). It features 1200p resolution, a 50° field of view, 1,000 nits of brightness, and supports up to -6.0D myopia adjustment. It is expected to ship in September.
The Luma Pro is priced at $499 (approximately RMB 3583), and adds dynamic lighting effects, a front-facing RGB camera, magnetic charging, and multiple size options to the Luma.
The Luma Ultra targets the high-end and enterprise markets, priced at $599 (approximately RMB 4301). It features a Sony Micro OLED screen with a brightness of 1250 nits, supports 6DoF, gesture control, and dual depth cameras, and is expected to be available in August.
Image source: Paixin.com licensed image library
The Beast is the flagship model, equipped with a 1200p display, 1250 nits of brightness, a 58° field of view, dynamic color adjustment, an all-metal body, a built-in camera and microphone, and is the first to feature built-in VisionPair 3DoF screen customization technology.
According to available information, VITURE is a Sino-US multinational XR technology company founded in August 2021 by former employees of Google and Apple, with headquarters in San Francisco, USA and Beijing, China. The company focuses on the research, development, production, and sales of consumer-grade XR terminal devices, targeting the high-end market.
In May 2024, VITURE released the VITURE Pro AR glasses, featuring a split design, weighing only 78 grams, and supporting electrochromic and diopter adjustment for a more comfortable viewing experience. The product is equipped with a Micro OLED screen with a brightness of 1000 nits and a refresh rate of 120Hz, equivalent to viewing a 135-inch screen at 10 feet, providing a highly immersive viewing experience.
In addition, VITURE completed a seed round of financing worth tens of millions of RMB and a Series A financing of over ten million USD in 2022. (Source: IT Home, compiled)
