On July 16, Coray, an AR glasses brand under Chengdu Guangyu Gaowei, launched its new Coray Air2 color smart AR glasses.
Image source: Coray
In terms of optical and display solutions, the Coray Air2 is one of the few AR glasses products that uses silicon carbide waveguide etching technology. Coray collaborated with micro-nano optical device company Guangna 4D to use DUV lithography + reactive ion etching process, along with a custom phase mask, to control the etching uniformity of a single piece to within 2%, significantly eliminating the rainbow effect, and achieving a lightweight design of 0.7mm ultra-thin waveguide sheet and 4g (single piece weight).
In terms of display technology, the Coray Air2 is equipped with a 0.4cc Hummingbird Engine from JBD. This optical engine system boasts 8-bit full-color display at a resolution of 640*480, achieving coverage of the sRGB color gamut. Furthermore, the engine's normal operating brightness reaches 3500 nits, with a maximum brightness of 6000 nits. With the support of the JBD Hummingbird Engine, the Coray Air2 features a dual-lens full-color display effect, creating a 45-inch high-brightness floating screen.
Furthermore, the Coray Air2 weighs only 49 grams, features a 32-megapixel ultra-thin camera module, and supports multi-finger touch. The Coray Air2 also boasts an open-source ecosystem, granting the glasses full system permissions and interfaces, allowing users to compile and replace system-level applications and perform various custom operations for a personalized user experience.
A flurry of new AR glasses releases are expected in 2025. Since July, a flurry of new AR glasses releases have injected new vitality into the AR glasses market. In addition to the Coray Air2, on July 13th, Hangzhou-based AR/MR company Qiuguo announced plans to release its new AR glasses, the Wigain Omnision Developer Edition, during the "Hangzhou Day" themed event at the China Pavilion of the Osaka World Expo in Japan.
Wigain Omnision also uses a mass-produced silicon carbide full-color waveguide module, which can achieve 900 nits of brightness and a 50° ultra-wide field of view; the glasses also use a dual Qualcomm XR2 chip architecture, have a three-way environmental perception system, and are characterized by an open ecosystem.
Image source: Autumn Harvest Project
On July 10, Beijing VITURE Technology Co., Ltd. released four AR glasses: Luma, Luma Pro, Luma Ultra, and Beast. All four products use Sony's Micro OLED microdisplay.
Luma series (Image source: VITURE)
Both the Luma and Luma Pro are equipped with Sony's 1200p resolution Micro OLED display with a peak brightness of 1000 nits, an electrochromic film, and support for diopter adjustment. They are priced at $399 and $499 respectively (approximately RMB 2865 and RMB 3583).
Targeting the high-end user and enterprise markets, the Luma Ultra will be available in August for $599 (approximately RMB 4301). The Luma Ultra features a Sony Micro OLED display with a brightness of up to 1250 nits, a 52° field of view, 6DoF support, dual depth cameras, and gesture control.
Beast (Image source: VITURE)
Beast, VITURE's flagship product, boasts 1200p resolution, 1250 nits brightness, and a 58° field of view. The glasses feature an all-metal design, dynamic color adjustment control, a built-in camera and microphone, and the industry's first built-in screen customization technology: Vision Pair 3DoF.
According to incomplete statistics, 12 new AR glasses products have been released or launched so far this year, with prices ranging from more than 1,000 yuan to nearly 6,000 yuan. Micro OLED and Micro LED have become the main micro-display technologies used in AR glasses.
In 2025, major tech companies continued to increase their investment in AR glasses business.
In 2025, the AR glasses market continued to flourish, with new products constantly emerging. What excited the industry even more was that major technology companies were also actively making their moves.
Following the release of its first AR glasses, Orion, in 2024, Meta is pushing forward with the development of more new AR glasses. In February of this year, Meta officially released the experimental AR smart glasses, Aria Gen 2, which features upgrades to its sensor suite, machine perception capabilities, battery life, and interaction features.
In April, Bloomberg reported that Meta planned to launch a high-end smart glasses product with a built-in display as early as the end of this year. The product's internal codename was "Hypernova".
Following the release of its Vision Pro MR glasses, Apple is also actively planning its AR glasses product business. In June, renowned Apple supply chain analyst Ming-Chi Kuo revealed that Apple is developing seven wearable devices, including MR headsets, AI glasses, AR glasses, and Birdbath glasses. The AR glasses are expected to enter mass production in the second half of 2028, employing a waveguide + LCoS solution and supporting color display. Another AR glasses product may be released in 2029.
summary
The AR glasses market has gradually entered a new stage of development. With the continuous increase in demand from end-user markets and the advancements in AI and micro-display technologies, more companies are actively innovating, bringing a wealth of new AR glasses products to the market. In the future, with more major technology companies entering the market, the AR glasses market may usher in even more prosperous development. (Text: Irving)
