VITURE recently completed two additional rounds of Series B financing, totaling $100 million. This round of financing was supported by multiple technology companies and strategic investment institutions, some of whom have not yet disclosed their identities for strategic reasons.
This round of funding will be primarily used in three areas: first, to accelerate the development of global retail channels and further expand the market coverage of the products; second, to promote the application of enterprise-level productivity and collaboration scenarios and increase the penetration rate of the products in the enterprise market; and third, to continue investing in the research and development of the XR ecosystem, strengthen the core supporting role of AI technology in the ecosystem, and consolidate its position in the industry.
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Previously, VITURE completed a nearly $10 million Series A+ funding round in June 2023, exclusively invested by BlueRun Ventures; in December of the same year, it received investment from Wang Huiwen, co-founder of Meituan.
According to available information, Beijing VITURE Technology Co., Ltd. was founded in August 2021 by former Google and Apple employees. It is a Sino-US multinational XR technology company headquartered in San Francisco and Beijing, focusing on the research, development, production and sales of consumer-grade XR terminal devices, with products positioned in the high-end market.
In May 2024, VITURE released the VITURE Pro AR glasses, featuring a split design, weighing 78 grams, supporting electrochromic and diopter adjustment, equipped with a Micro OLED screen with an in-eye brightness of 1000 nits and a refresh rate of 120Hz, providing a visual experience equivalent to viewing a 135-inch screen from 10 feet away.
In July of this year, VITURE launched the Luma series of XR smart glasses. The Luma Ultra, targeting the high-end and enterprise market, is priced at $599 (approximately RMB 4301). It features a Sony Micro OLED screen with a brightness increased to 1250 nits, and supports 6DoF, gesture control, and dual depth cameras. (Compiled)
