On February 25, Hisense Visual Technology and AR company XREAL announced a deep strategic cooperation, under which the two parties will collaborate on technology, build an ecosystem, and expand into the global market in the field of AR/AI glasses.
Image source: Hisense Visual Technology
The first "AR high-end movie-watching product" jointly developed by the two parties will be released in the second half of this year, and they say that "deep empowerment by AI technology" has become the key fulcrum.
Li Wei, president of Hisense Visual Technology, said: "AR glasses are the third-generation computing platform entry point after TVs and mobile phones. We are transforming 50 years of display technology accumulation into key parameter standards and innovative consumer products in the field of near-eye display."
Hisense Visual Technology focuses on three major scenarios: home, commercial, and automotive, anchoring its solutions in laser display, LCD, LED, cloud services, chips, and AR/VR. Through its continuous development of six core design technologies, XREAL is an AR technology company and currently the only company globally capable of independently developing and producing its core component, the optical engine. (Image source: Hisense Visual Technology)
