On February 26 and 27, 2025, WitsView, a subsidiary of WitsView, will hold the 2025 New Display Industry Seminar (DTS 2025) at the JW Marriott Hotel Shenzhen.
The first day of the seminar was themed "Micro and Small-to-Medium Displays". At the conference, industry experts and analysts from multiple display fields, including display panels, LED, Micro OLED, laptops, automotive displays, and monitors, delivered excellent speeches, providing a comprehensive analysis of the future of micro and small-to-medium-sized displays. They presented the audience with rich and in-depth content on display technology and industry dynamics, creating a lively atmosphere.
At the beginning of the meeting, General Manager Fan Xiaoli delivered a speech, welcoming and thanking all the guests and expressing her best wishes for the future development of the self-emissive display industry.
Following this, analysts and industry experts from the self-emissive display industry chain delivered insightful presentations. The following are the main points shared by the speakers:
Competitive Landscape of the Panel Industry in 2025 (Fan Boyu, Vice President of Research at TrendForce)
Looking at the overall development of the TFT-LCD industry, Chinese panel manufacturers have gained significant dominance in terms of both production capacity and shipment volume. Over the past few years, they have gradually reversed losses and are now operating more smoothly through on-demand production control strategies. Entering 2025, there are still five key areas that require continued attention in the overall industry.
Firstly, in the short term, panel manufacturers' production control strategies remain important. In the future, they will continue to guide the average demand size to increase in order to achieve a natural balance between supply and demand. Secondly, the industry has already consolidated to a certain extent, and there are still a few potential consolidation targets. If consolidation continues, panel manufacturers can expect to further increase industry concentration and expand their bargaining power.
Looking upstream at the domestic component supply chain, China has already gained a dominant position in several major components such as polarizers and backlight modules. Driver ICs are also gradually increasing the proportion of self-made components through the cooperation of IC manufacturers, domestic wafer foundries and packaging and testing plants. In the future, China will continue to deepen its development in different components.
Looking at the demand side, panel manufacturers are responding to the needs of some customers by gradually expanding the establishment of overseas module plants, moving towards a diversified supply chain layout. Finally, investments in display-related technologies such as AMOLED and Mini/Micro LED, as well as non-display businesses such as semiconductors, are expected to continue, actively making more comprehensive strategic deployments.
Wan Chuiming, Operations Director of the Automotive-Grade LED Business Unit at Jinko Electronics, focuses on automotive-grade LED and PCBA modules for in-vehicle display and interactive applications.
From the development trend of automotive displays, automotive display technology has entered a new era of large-screen, intelligent, and multi-screen displays. Currently, in-vehicle displays mainly use LED backlighting solutions, while the market demand for features such as high resolution, high brightness, wide color gamut, and local dimming is constantly increasing. With the continuous evolution of automotive display technology, interactive screens or interactive lights on the front and rear of the vehicle exterior are gradually becoming one of the core elements of automotive styling design, driving human-vehicle interaction towards personalization and contextualization. This trend not only enhances the visual effect of the vehicle's interior and exterior but also brings more intelligent and interactive possibilities to the driving experience.
As a provider of intelligent vision products and system solutions that integrate LED+ technology, Jinko Electronics is actively developing intelligent automotive vision, deeply integrating it into fields such as intelligent headlights, in-vehicle displays, and AR-HUD (head-up display systems). Among these, Mini LED products cover the two major application areas of in-vehicle displays: interior and exterior.
In the field of automotive interior backlighting applications, Jinko Electronics offers a variety of solutions, covering technologies such as Mini COB, edge-lit, and direct-lit POB devices and modules. Its products boast significant advantages including multi-zone single control, high color gamut, and stable and efficient production capacity. Taking the 15.6” Mini COB solution as an example, it employs 1590 individually controlled Mini LEDs, achieving a peak brightness exceeding 2000 nits, an OD of less than 5mm, support for local dimming, and ultra-high color gamut technology. These features significantly enhance the contrast and color performance of the display, bringing a superior visual experience to interior applications.
In the field of direct-view interactive applications for automotive exteriors, Jinko Electronics' innovative interactive technologies have demonstrated outstanding performance and application potential. Multiple automotive-grade Mini LED devices meet various pitch requirements from P1.0 to P4.0. Through the combination of POB or COB and integrated module technologies, interactive module product solutions for applications above P0.6 have been formed, featuring excellent brightness output and high reliability.
Jinko Electronics' P1.5 POB RGB interactive module, designed using automotive-grade Mini 1010 components, is the industry's first integrated ultra-long interactive module with seamless splicing and a conformal design, delivering extremely delicate full-color display and smooth, continuous animation effects. Thanks to its precise electronic communication control architecture, it supports high-temperature protection, automatic brightness and color correction, ensuring high stability and ultra-long lifespan even in harsh environments.
Looking ahead, Jinko Electronics will continue to advance the development of Mini LED automotive display technology and innovate continuously to meet the growing demands for intelligent automotive applications. Through comprehensive intelligent LED devices, modules, and system solutions, Jinko Electronics will provide the automotive industry with more efficient, safe, and intelligent visual solutions, contributing to further upgrades in intelligent cockpit experiences and vehicle exterior design.
Flexible Displays for a Smarter Future – Working Together to Shape a New Era of Displays (Cai Zheng, Director of Market Insights, BOE)
In the smartphone sector, the market penetration rate of flexible OLEDs continues to increase. In particular, the application of LTPO technology has significantly improved the display effect of high-end smartphones, resulting in excellent dynamic refresh rates and power consumption. It is projected that by 2029, LTPO technology will dominate high-end smartphones, driving further expansion of the OLED panel market.
The rapid development of foldable devices is also a key factor driving the growth of the flexible OLED market. Furthermore, flexible OLED technology has achieved breakthroughs in mid-sized applications such as automotive displays, tablets, and laptops, and the demand for mid-sized OLED panels is expected to grow rapidly in the future.
In response to the ever-growing flexible OLED market, BOE has made proactive moves and has formed China's first flexible OLED industrial cluster. Moreover, it ranks second globally and first in China in terms of market share for flexible OLED products.
In terms of technological innovation, BOE possesses several pioneering flexible OLED technologies, having been the first in China to launch LTPO technology and the world's first to release a high-efficiency dual-layer serial connection device for mobile terminals. Currently, BOE has also unveiled a new generation of LTPO technology, featuring faster frequency conversion and lower power consumption, leading the development of high-end OLED screens.
On the production side, BOE possesses the world's first 8.6th generation AMOLED production line. As the flexible OLED display industry expands from small screens to medium screens, BOE will reshape the global medium-sized OLED industry landscape through a strategy of high-generation production lines, technological innovation, ecosystem collaboration, and full-scenario coverage.
Mini LED Backlighting New Technology Solutions and Development Opportunities (Liu Fabo, Head of R&D Department, Components Business Unit, Guoxing Optoelectronics)
Nationstar Optoelectronics has played a crucial role in the development of Mini LED backlight technology. Based on the two major technical routes of Mini POB and Mini COB, as well as the directions of blue light and high color gamut white light, Nationstar Optoelectronics has launched a series of competitive products aimed at meeting the market's demand for higher image quality and more precise light control.
Liu Fabo pointed out that Nationstar Optoelectronics' Mini LED technology research and development is moving towards large emission angle, high voltage, large size, and RGB technology to meet the needs of downstream applications.
Specifically, in terms of backlight design, Nationstar Optoelectronics' Mini LED products have an ultra-wide light-emitting angle, which can meet the requirements of thinning and reducing the number of lamps in medium and large-sized TV/MNT display modules, further optimizing costs. In order to reduce power consumption, improve brightness, optimize PCB circuit design, and reduce the number of lamps, Nationstar has mass-produced and developed various LED solutions.
In response to the RGB Mini LED solutions that offer better color purity, vibrancy, and overall brightness for televisions, Nationstar Optoelectronics has also developed various alternative solutions. Furthermore, to provide end-user manufacturers with greater design flexibility, Nationstar Optoelectronics has achieved mass production of Mini PO/COB light strips exceeding 1 meter in length. Nationstar also offers integrated solutions for driving and control.
The automotive sector represents a significant growth area for Mini LED technology applications. Nationstar has already achieved mass production of products in automotive backlighting, direct-view displays, and ambient lighting, accumulating rich experience in development and mass production. Multiple products have reached mass production. Looking ahead, Nationstar Optoelectronics will continue to deepen its expertise in Mini LED technology, expanding production capacity and driving its development and advancement.
AI PCs Lead New Trends in the Laptop Market (Huang Shufang, Analyst at TrendForce)
With the rapid development of artificial intelligence (AI) technology, AI PCs are reshaping human-computer interaction and accelerating the implementation of innovative applications. In the past, AI technology mainly relied on cloud computing, but now, with improved hardware performance and optimized algorithms, truly disruptive applications are gradually taking shape, and AI PCs are accelerating their development, ushering in a vast space for growth.
According to TrendForce's forecast, the market penetration rate of AI laptops will reach 21.7% in 2025 and approach 80% by 2029, making AI a standard feature in the industry. Technologies such as voice recognition, natural language processing, and real-time data analysis will make user operations more intelligent and enterprise decision-making more efficient and accurate, driving various industries into the era of AI empowerment.
As market demand grows and the AI ecosystem matures, various innovative applications are rapidly being implemented, injecting new vitality into the PC industry. AI PCs are not only intelligent devices, but also a core driving force for future digital offices and smart living, helping industries upgrade and bringing users unprecedented convenience.
Advances and Applications of Micro LED Transparent Displays (Liu Yongfeng, Product Planning Director, Tianma Micro LED Research Institute)
Micro LED stands out in numerous display applications due to its advantages such as high brightness, high transparency, flexibility, frameless design, seamless splicing, and long lifespan.
Liu Yongfeng stated that Tianma focuses on the development of TFT-based Micro LED technology, which has significant advantages in the field of transparent displays, including large pixel transmittance area, higher transparency, higher brightness, and seamless splicing, making it very suitable for use in automotive display applications.
Specifically, TFT-based Micro LED transparent displays can be applied to various aspects such as side windows, HUDs, and instrument clusters, meeting the high performance requirements and low cost sensitivity of high-end automotive displays. However, the industrialization of this technology faces many challenges, such as design optimization to achieve high transparency at high PPI, maintaining high transparency while reducing reflectivity, expanding end-user application scenarios, improving market acceptance, and achieving cost reduction and improved image quality and display performance through collaboration across the entire industry chain.
Faced with these challenges, Tianma Microelectronics has made proactive arrangements. In terms of production line construction, at the end of last year, Tianma successfully achieved full process integration of Micro LED production line in Xiamen, creating an advanced process flow that covers multiple core technologies such as HME, LOR, and LPB.
In terms of technology strategy, Tianma focuses on five core processes, four backplane technologies, and four display solutions to enhance product competitiveness. Its product portfolio concentrates on automotive and splicing applications, and it has achieved significant results in Micro LED-related technologies, such as full-laser mass transfer and frameless splicing technology.
In 2025, Tianma will accelerate its industrialization process, complete the development and verification of Micro LED technology, and achieve small-batch mass production. Looking ahead, Tianma Microelectronics hopes to collaborate with various industry stakeholders to overcome the challenges of industrializing Micro LED technology, promote its widespread application in more fields, and inject new momentum into the development of the display industry.
From Panels to Smart Cockpits: A Discussion on the Development of the Automotive Display Market (Hu Jiarong, Research Manager, TrendForce)
While global vehicle demand is gradually reaching a plateau, growth momentum in mature markets is slowing. China's trade-in subsidies for old vehicles and economic growth and urbanization in emerging countries are the main drivers of this year's volume growth. As the number of panels installed in vehicles increases, more panel manufacturers are being attracted to join the automotive panel supply chain. Last year, automotive panel shipments grew by nearly 10%, driven by increased automotive production capacity from TCL CSOT, HKC, and Tianma, as well as orders following AUO's acquisition of BHTC.
This year, the top three automotive panel manufacturers, BOE, Tianma, and AUO, showcased their smart cockpit technologies at CES, including stretchable OLED, Mini LED, and Micro LED. These technologies aim to create a more user-friendly in-car space and increase panel usage, driving a continued rise in overall automotive panel demand. The main growth driver for automotive panels this year came from increased adoption rates in rear-seat passenger panels, front passenger side panels, and rearview mirrors, contributing to a 6.2% increase in demand.
Mini LED Display Technology Trends and Prospects - Lu Kun, Head of Backlight Component Development Department, BOE's MLED Business
The Mini LED display market is experiencing strong growth. In 2024, domestic Mini LED display shipments saw significant growth compared to 2023. Among them, BOE's MLED business performed exceptionally well in this market, with shipments reaching 140K in 2024.
Lu Kun pointed out that displays have six requirements (5P1H): better picture quality, better functional integration (Panel as System/Service), better image (Pilot of Fashion), lower power consumption (Power), higher cost performance (Price), and better human health (Health).
Mini LED backlight technology can meet these requirements. Specifically, in terms of grayscale and color performance, Mini LED achieves identifiable low grayscale levels and excellent performance across the entire grayscale color gamut, showing a significant advantage over traditional solutions at low grayscale levels. Mini LED also significantly optimizes response time by reducing image ghosting and improving the clarity of dynamic images through improved backlight algorithms. Furthermore, Mini LED enhances ambient light contrast, ensuring clear images even in bright light conditions, and reduces power consumption by approximately 30%, making it more energy-efficient and environmentally friendly.
To further enhance the performance of its MLED products, BOE has identified key technological directions for MLED. It continues to focus on halo optimization, uniform light technology improvement, and integrated driving solutions, aiming to reduce costs, improve image quality, and increase efficiency. Furthermore, BOE has built a comprehensive MLED business system, integrating upstream and downstream supply chains. This allows BOE's MLED products to cover multiple fields such as VR, NB, TV, MNT, and automotive, employing a full-technology matching and full-size layout strategy to meet diverse market demands.
Exploring Micro LED Display Applications in Automotive Industry (by Xie Xiangwei, Deputy General Manager of Xinying Display)
As a next-generation display technology, Micro LED has attracted widespread attention in the industry due to its advantages such as high brightness, high contrast, low power consumption, and fast response. It has shown broad application potential, especially in the field of automotive displays. Micro LED technology is gradually maturing and is beginning to move towards engineering and mass production.
In the era of intelligent vehicles, displays have become the core of in-vehicle interaction. Micro LED can be used in various application scenarios such as dashboards, central control displays, and in-vehicle entertainment displays to meet the cockpit display needs. Compared with displays such as LCD and OLED, Micro LED has unique advantages in terms of brightness and transmittance, and applications with high brightness and transparency are also key technological directions for industry development. Given the cost constraint, Micro LED should fully leverage the characteristics that LCD and OLED display technologies lack to seek breakthroughs in applications and markets.
Facing the promising future of Micro LED in fields such as automotive displays, Chipwin Display, with the support of its two shareholders, TCL CSOT and Sanan Optoelectronics, and its advantages in technology and resources, has focused on the industrialization of Micro LED displays, particularly in automotive displays. It has already developed technologies for Micro LED substrate removal, laser transfer, laser bonding, testing, and repair.
Despite the promising future of Micro LED technology in the automotive sector, it currently faces challenges such as insufficient technological maturity and high costs. Chipwin Display stated that it will continue to increase investment, fully leverage its resource and technological advantages, and strive to achieve large-scale production of Micro LED displays, promoting the widespread application of Micro LED display technology in fields such as automotive displays, and bringing consumers higher-quality Micro LED display products.
The LCD Monitor Market Under Diversified Specifications - Yang Renfu, Analyst at TrendForce
Looking at the monitor panel market in the first quarter of 2025, demand from branded panels is relatively weak, and panel manufacturers are generally facing insufficient monitor production capacity. Therefore, quarterly growth is modest. It remains to be seen whether the subsequent inventory strategies of brands will have a different impact on quarterly changes compared to previous years. This year, new production capacity is being added to the monitor panel supply chain, which will inevitably have the first impact on panel manufacturers with weaker profitability. However, given the current tight supply of panels, some price increases for monitor panels are expected before the end of the first quarter.
The addition of new production capacity will also drive changes in the panel technology landscape, such as promoting the continued growth of IPS panel production. Panel manufacturers are also continuously investing in the high-end gaming market to improve profitability in an environment of oversupply. Furthermore, the OLED monitor market is still in its early stages of development, and with active investment from both panel manufacturers and brands, significant growth in volume is expected.
Innovative Technologies and Solutions for Mini LED Direct-View Display and Backlighting (Lei Haohong, R&D Director, Display)
The end-user markets for LED displays, TVs, VR glasses, and automotive displays are all growing, driving increasing demand for Mini LED backlighting and direct-view applications. Facing this growing Mini LED market, Hongli Display has made comprehensive preparations to provide high-quality Mini LED backlighting and direct-view solutions for downstream applications.
In the field of Mini LED backlighting, Hongli Display has demonstrated profound technological accumulation and innovation capabilities. The company's COB (Chip on Board) and POB (Package on Board) technologies cover a full range of sizes, from VR to televisions, meeting the dual demands of different application scenarios for display performance and cost. Hongli Display's Mini LED backlighting products not only feature high local dimming, high contrast, and high brightness, but also further enhance display effects and reliability through optimized packaging processes and microstructure design.
In the small-to-medium-sized display segment, Hongli Display's COB microstructure technology significantly reduces the optical distance (OD) by optimizing chip layout and packaging materials, enabling thinner module designs and higher display performance. In the medium-to-large-sized display segment, the company's multi-form packaging technology, through concave cup design and the application of diffusion particles, enhances light mixing effects, improving display uniformity and visual experience.
In the field of Mini LED direct-view displays, Hongli Display possesses abundant equipment, providing R&D and quality control testing capabilities, reliability experiments, and failure analysis capabilities to ensure product quality. Currently, Hongli Display has launched a variety of COB products, such as the "Hongping" and "Hongyi" series products with ultra-thin design, high contrast, and ultimate matte black effects, as well as the latest semi-outdoor/outdoor COB, to meet the new needs of various display fields.
The Human-Computer Interaction Revolution in the AI Era and the Challenges of Microdisplay Technology: He Yi, Marketing Director, Vision Technology
With the advent of spatial computing and the AIGC era, the seamless integration of digital content and the physical world has become a core feature of next-generation display technologies. While smartphones have met most screen requirements, future human-computer interaction will rely more on augmented reality (XR) devices such as AR, VR, and MR.
According to He Yi, in response to the ever-growing demand for XR devices, micro-display technology is constantly exploring new directions for advancement. For example, in terms of optical solutions, non-transmissive display optical solutions have given rise to technologies such as pancake, multi-lens, and Fresnel lenses, while transmissive display optical solutions have given rise to more diverse sub-technologies such as planar reflection, curved surface reflection, geometric optics, and diffraction optics, in order to balance the demands for micro-display performance, computing power, and power consumption.
In addition, the display is also a key component of microdisplay technology. Factors such as the display's FOV, brightness, color gamut, and resolution determine the final effect of near-eye display technology.
Currently, Vishy is focusing on Micro OLED technology to improve the performance of microdisplay technology and meet the needs of XR devices. Vishy's core technologies, including tandem device, narrow bezel design, high PPI design technology, micro-cavity design and fabrication, micro LENS design, and pixel driver circuit, provide the foundation for creating high-quality Micro OLED microdisplays.
In addition, on the production side, Vishy Technology currently has one 12-inch vapor deposition line with a capacity of 9,000 wafers per month and a single-product shipment volume exceeding 1 million. The production line can be expanded to three 12-inch vapor deposition lines in the future, producing 27,000 wafers per month. In terms of products, Vishy Technology offers Micro OLED display products in multiple sizes from 0.32 inches to 1.3 inches. In terms of optical products, it offers a variety of optical solutions including EVF, Birdbath, Lens Group, and Pancake, sufficient to comprehensively meet the growing demand for micro-display technology in the future.
Near-eye display market trends - Wan Wen, analyst at Jibang Consulting
The core of near-eye display devices lies in achieving an immersive experience that blends the virtual and real worlds through optical modules and display technologies. VR/MR devices primarily utilize VST technology, capturing the real world through sensors and overlaying virtual information, while AR devices emphasize perspective effects, combining virtual images with the real world using optical components such as BB and waveguides. Currently, the supply chain for optical and display modules is becoming increasingly diversified, with Fresnel lenses, Pancake solutions, and technologies such as LCoS and OLEDoS each offering advantages in different application scenarios.
Wan Wen emphasized that the key hardware modules for near-eye display devices include optical modules, display modules, computing chips and sensor modules, as well as battery modules. Among them, the miniaturization trend of optical modules is obvious, and optical waveguide technology, with its advantages of thinness and high transmittance, has become an important development direction for AR devices. It is also worth noting that the entry of Chinese SiC wafer manufacturers into the optical waveguide field may also drive the specification upgrade of AR devices.
From a market trend perspective, while pursuing high resolution and thinness, VR/MR devices face the dual challenges of cost and ecosystem. TrendForce estimates that although global VR/MR shipments are projected to reach 7.2 million units in 2024, with the maturation of OLEDoS technology and supply chain optimization, shipments are expected to reach 40 million units by 2030, with OLEDoS technology accounting for 27% of the market.
AR devices, powered by AI technology, enable multiple interactive methods such as voice, gestures, and eye tracking, continuously expanding their application scenarios. TrendForce predicts that AR device shipments will reach 25.5 million units by 2030, with LEDoS technology expected to capture a significant share of the AR market due to its brightness and miniaturization advantages.
Summary <br /> The New Display Industry Seminar, attended by speakers, participants, and representatives from companies including Chenxian Optoelectronics, Nationstar Optoelectronics, Jinko Electronics, Hongli Display, Hongli Zhihui, BOE Huacan Optoelectronics, BOE, Kalite, Hisense Commercial Display, Xinying Display, Shanxi Gaoke, Skyworth Commercial, Lehman Optoelectronics, Guoxian Technology, Zhaochi Shares, Zhaobo Optoelectronics, Zhoulin, and Boda Consulting, has successfully concluded.
Tomorrow, TrendForce will be hosting a special session on ultra-large screen and ultra-high-definition displays. Guests will discuss various aspects of large-screen display technologies and applications, including MLED direct-view, MLED backlighting, and OLED, as well as opportunities and challenges. We welcome everyone to attend tomorrow! (Text: TrendForce)
