During Meta's Q1 2025 earnings call, Mark Zuckerberg announced the launch of a new smart glasses product this year, and also revealed that Meta's collaboration with eyewear giant EssilorLuxottica will be further deepened and expanded.
Zuckerberg stated, "Our new collaboration with EssilorLuxottica will be unveiled later this year, with several exciting new products injecting fresh technological vitality into this product category."
According to numerous authoritative media reports, Meta plans to launch two very different but equally attractive smart glasses. One of them is a co-branded model created in collaboration with the well-known sports eyewear brand Oakley. Functionally, this Oakley co-branded smart glasses are similar to the existing Ray-Ban Meta smart glasses, continuing Meta's philosophy of combining practicality and style in the smart glasses field.
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Another new product is a high-end smart glasses equipped with a head-up display (HUD). The integration of HUD technology will bring users an unprecedented visual experience and information interaction method, enabling these glasses to achieve a qualitative leap in functionality and usage scenarios, and is expected to become a high-end benchmark product in the smart glasses market.
Since its release in October 2023, the Ray-Ban Meta smart glasses have quickly gained market favor thanks to their unique design and rich features, becoming Meta's growth engine in this field. Zuckerberg revealed at the conference that sales of the Ray-Ban Meta smart glasses experienced explosive growth in 2024, with a year-on-year increase of up to three times.
Meta CFO Susan Li also shared positive user data for Ray-Ban Meta smart glasses during the earnings call. She pointed out that the number of monthly active users of Ray-Ban Meta smart glasses has quadrupled compared to last year, a figure that fully demonstrates users' continued use and high dependence on the product. Even more noteworthy is the rapid growth in users operating the glasses via voice commands. (Source: Sina VR)
