On July 16, 2025, the 3rd China International Supply Chain Promotion Expo (hereinafter referred to as "Supply Chain Expo") grandly opened at the Shunyi Hall of the China International Exhibition Center in Beijing. TCL CSOT, together with its technology brand APEX, showcased its cutting-edge display technology and achievements in global supply chain development. APEX breaks boundaries, leading the way to the ultimate display experience.
APEX Display Technology Breaks Boundaries, Delivering an Ultimate Experience
APEX, TCL CSOT's advanced display technology brand, has always adhered to the "PACE TO APEX" philosophy since its launch, committed to creating the ultimate product experience with globally leading technology. At this year's Blockchain Expo, APEX focused on four dimensions: a more pleasant display experience, more reliable visual health, more sustainable green and low-carbon development, and more limitless future imagination. With multiple innovative solutions that deeply integrate "technology + scenario," APEX brought a revolutionary visual experience to global users, becoming the focus of attention and heated discussion among attendees.
In terms of a more pleasant display experience, TCL CSOT's 4K 120Hz Printed OLED MNT display (27") adopts advanced printed OLED technology to bring delicate 4K ultra-high-definition picture quality. At the same time, it adopts Stripe RGB pixel arrangement technology, making the image display more accurate and the colors purer and more accurate. It is compatible with Adobe, DCI-P3 and BT2020, with rich and realistic colors, and can accurately reproduce every subtle color difference. The 120Hz high refresh rate makes the screen switching smooth and there is no ghosting or stuttering in dynamic scenes, bringing a smooth and enjoyable movie and game experience. The unique three-sided bezel-less design further improves the screen ratio, making the display screen more open and shocking.
4K 120Hz Printed OLED MNT Display (27)
In terms of sustainability and low carbon emissions, the world's first oxide-printed OLED laptop display (14) combining oxide and printed OLED technologies was unveiled at the exhibition. Oxide technology enables the screen to drive faster response speeds and lower power consumption, while achieving efficient and precise material deposition during the production process, reducing material waste and production energy consumption, and realizing the end-to-end implementation of the green and environmentally friendly concept from production to application.
World's first oxide-printed OLED laptop display (14")
In terms of enhanced visual health, TCL CSOT's 25.3" color e-paper signage fully leverages its advantages for professional display environments requiring long-term continuous display and demanding high power consumption and visual comfort. This product utilizes E Ink Spectra 6 display technology, presenting a full-color image through ambient light reflection, creating an environmentally friendly and eye-friendly e-paper display that requires no backlight.
Color electronic paper signage (25.3")
In exploring the boundless possibilities of the future, TCL CSOT has introduced the first powerful inference vertical domain model in the display industry—the Star Intelligence X-Intelligence large model. The latest version, Star Intelligence X-Intelligence 3.0, was officially released in June 2025. Developed jointly by TCL CSOT, TCL Industrial Research Institute, the National New Display Technology Innovation Center, and the Alibaba Cloud Qwen team, this powerful inference model is specifically designed for the display industry. It boasts an efficient reinforcement learning training method, surpassing OpenAI o3 and GPT4.1 in multimodal parsing within the display field. With its stronger vertical domain inference capabilities, more comprehensive knowledge system, and more efficient learning and adaptation capabilities, it helps TCL CSOT establish the most important technological barrier for intelligent display manufacturing, unlocking limitless possibilities for industrial upgrading.
Connecting the whole chain, empowering the industry chain ecosystem partners with digital intelligence
As one of the leading companies in the display industry chain, TCL CSOT has been actively working with ecosystem partners to build a harmonious and symbiotic industrial ecosystem. Currently, TCL CSOT has formed a relatively competitive industrial cluster and is fully leveraging its leading role by establishing technological innovation and digital management platforms to continuously improve the resilience and security of the new display industry chain.
TCL CSOT is promoting the localization of key materials for new displays through a collaborative model of "chain leader + chain member". By introducing MES (Manufacturing Execution System), a "production scheduling center" has been established to achieve dynamic monitoring of the entire production process; by building its own DSM (Digital Procurement Platform), a "supply chain collaboration center" has been constructed to achieve efficient collaboration with upstream partners throughout the procurement process; and by developing its own Chain Hub (Supply Chain Smart AI), a "supply chain decision-making center" is being gradually built to achieve intelligent upgrades in data insight, risk warning, and strategic decision-making.
At the Blockchain Expo, TCL CSOT showcased the crucial functions and key processes of polarizers in panel display manufacturing. Their iodine-based dyeing combined with high-precision stretching technology precisely controls the directional alignment of PVA film molecules to form a highly efficient polarizing layer, which is then laminated with multiple layers of film to create a weather-resistant structure. This process achieves high transmittance, anti-glare, wide viewing angle, and anti-reflection capabilities. Simultaneously, high-performance optical adhesive bonding technology significantly enhances the optical performance and long-term stability of the display module. Through technological innovation, CSOT and its upstream partners continuously improve polarizer performance, injecting core momentum into the technological iteration of the display industry and leading the continuous upgrading of high-end display panels.
In terms of application innovation, TCL CSOT has established joint laboratories with leading domestic and international companies such as Samsung, Sony, Lenovo, Xiaomi, and CVTE to jointly develop advanced display technologies and diversified product solutions. In terms of technological innovation, TCL CSOT has taken the lead in establishing two national-level innovative display centers and 12 technological innovation platforms to accelerate the deployment of next-generation cutting-edge display technologies and improve the pace and efficiency of technology commercialization. In addition, TCL CSOT has carried out in-depth industry-university-research cooperation with research institutions and universities such as Pengcheng Laboratory, South China University of Technology, Peking University, and Sun Yat-sen University to help promote the high-quality development of industry, academia, and research.
Leveraging the grand event of the Blockchain Expo, jointly writing a new chapter for the industry. The 3rd Blockchain Expo, themed "Connecting the World, Creating the Future," took place from July 16th to 20th. TCL CSOT fully demonstrated its profound insights into global display technology development trends, contributing to the development of the global semiconductor display industry with an international perspective. (Source: TCL CSOT)
