In 1995, an LED display company was registered and established in Zhongguancun, Beijing—that company was Leyard. In the blink of an eye, Leyard has been rooted and developed in the industry for 30 years, and on August 21 this year, Leyard will celebrate its 30th anniversary.
Three key breakthroughs have made Leyard a leader in the LED industry . Looking back, over the past 30 years, the LED display industry has gone through a process of starting, developing, growing, and upgrading. Each of Leyard's innovations has led the industry into a higher level of technology.
In 1998, Leyard launched China's first true-color LED display, ushering the industry into the color era. In 2010, it developed the world's first 2.5mm small-pitch high-definition LED TV, bringing LED screens from outdoor to indoor environments. In 2020, it became the world's first manufacturer to mass-produce Micro LEDs. Leyard's path of innovation continues, moving towards even higher goals.
These innovative achievements have contributed to the company's growth to some extent. In 2019, Leyard's total revenue exceeded 9 billion yuan, setting a new record and increasing nearly 16 times compared to when it was first listed in 2012.
Since 2020, Leyard has continued to increase its promotion and R&D investment in Micro LED, resulting in a continuous increase in product revenue. In 2024, revenue reached 800 million yuan, achieving a doubling of growth in two years. In 2025, Leyard's Micro LED technology will continue to advance, and with the empowerment of substrate-free Micro LED technology, Micro LED products are expected to contribute more to the company's performance.
With internal improvements and external training, Leyard's development path is becoming increasingly stable and broader.
The key to Leyard's continuous transformation and growth amidst changing circumstances over the past 30 years lies in its "comprehensive cultivation of both internal and external strengths":
Internally, we will strengthen our technology, product, and production capacity development.
Every success stems from a solid and steady approach following a precise strategic plan. A little more thought and a little more prudence than others allows one to seize opportunities amidst changing circumstances. Leyard's strategic plan has already precisely aligned with the future direction of the market.
Taking Micro LED technology as an example, it is estimated that the chip output value for Micro LED display applications will reach US$740 million in 2029, with a compound annual growth rate of 93% from 2024 to 2029. In other words, the future of Micro LED display technology is very promising.
In terms of technological innovation, Leyard continuously promotes the iterative upgrade of Micro LED. Its latest generation of Hi-Micro technology offers better and more stable product performance, making it widely applicable to high-end display scenarios. Simultaneously, Leyard is also investing in cutting-edge technologies such as Nobel Prize-winning quantum displays and substrate-free Micro LED, continuously expanding the expressive power and application space of Micro LED.
Micro display technology covers all scenarios (Image source: Leyard)
In terms of mass production capabilities, Leyard has also made continuous breakthroughs in key indicators, and has now increased the yield of Micro LED through-testing to 95.5% and the welding accuracy to 99.999%.
In terms of horizontal expansion, Leyard announced that it will embrace AI technology over the next three years to lead visual effects and achieve a second growth curve. Currently, Leyard is actively exploring the deep integration of AI and Micro LED displays, with its latest AR glasses combining AI and Micro LED.
In the fields of AI and spatial computing, Leyard's Virtual Motion and Natural Point (NP) are accelerating their expansion into the embodied intelligence industry, providing comprehensive support for robot training by leveraging leading algorithms and motion databases. Virtual Motion has already partnered with multiple robot training facilities and robot body companies in Beijing, Shanghai, and other locations, and also provides various services to the Futian Laboratory and the Shenzhen Embodied Intelligence Industry Cluster.
Leyard Virtual Motion X Fukuda Laboratory project site (Image source: Leyard)
In terms of product innovation, Leyard continues to launch products, including the MG Micro quantum dot cold screen using quantum dot technology, the world's first Micro LED cinema screen, Micro LED all-in-one machine, and creative LED rental screen LN-C products. In addition, AR glasses and the trendy toy "Pocket Pal Holographic Mini AI Toy" are progressing towards mass production.
Pocket Pal holographic Mini AI toy (Image source: Leyard)
In terms of capacity building, Leyard has ten smart manufacturing bases worldwide. Among them, the substrate-free Micro LED production line at the Wuxi Lijing plant has achieved full-process self-developed mass production; and the total capacity of the Changsha Central China headquarters base project is expected to double after it is fully put into operation. These capacity advantages will further help Leyard accelerate market expansion and technology implementation.
Leyard's first-phase self-developed next-generation substrate-free Micro LED production line (Image source: Leyard)
Externally, we will employ a combination of industrial synergy and a dual-brand strategy.
While diligently improving its internal capabilities, Leyard is building a healthy industrial ecosystem through proactive external cooperation and market strategies.
In the development of Micro LED technology, Leyard has worked closely with upstream and downstream partners in the industry chain, such as Epistar and SF Express, to overcome technical challenges and effectively promote the maturity and upgrading of the entire industry chain. In the rapidly developing field of LED cinema screens, Leyard's cooperation with China Film Group has accelerated the penetration and development of LED cinema screen products.
Looking towards 2025, Leyard will be committed to creating a closed-loop industrial ecosystem of "AI + Display + Cultural Tourism", actively expanding its ecosystem cooperation circle, and creating a new landscape with its partners through in-depth resource integration and collaborative innovation.
In addition, in response to the increasingly segmented and diversified demands of the global market, Leyard has upgraded its strategy and launched a "dual-brand" strategy in 2024. The Planar brand is promoted in the high-end market, while the "Leyard" brand is added to expand the mid-range and lower-end markets in Europe and the United States, covering the high, medium and low-end markets and driving sales growth of rental screens, outdoor displays and all-in-one machines in overseas markets.
Seizing new opportunities in the industry and shaping a new landscape for the display industry in a growing market . As the LED display industry enters a new critical period of development, Leyard, with its forward-looking technology research and development, comprehensive product portfolio, and strategic deployment, is highly aligned with the industry's development milestones, thus seizing more opportunities for future growth.
1) Emerging Application Areas of LED Displays <br /> According to analysis, corporate meeting spaces remain the largest application scenario for LED small-pitch displays, followed by retail and exhibitions, with security monitoring also showing significant demand in the Chinese market. In these traditional applications, Leyard continues to focus on product and technological innovation, solidifying its leading position in the market.
In terms of emerging applications, according to the analysis, in recent years, emerging applications such as all-in-one machines, virtual shooting, home theaters, and cinemas have also shown a rapid development trend. Although the scale is small at present, the future growth potential is huge.
In the all-in-one PC sector, the maturity of LED technology and the decline in the cost of upstream raw materials such as COB packaging, coupled with the continued rise in demand from the conferencing and education markets, are driving the development of all-in-one PC applications. Data shows that from 2020 to 2024, the compound annual growth rate of LED all-in-one PC shipments reached 31%. It can be said that its market development potential is enormous.
As the first company in the industry to introduce Micro LED technology into smart LED all-in-one machines, Leyard has broken through the limits of pixel pitch by using the process of mass transfer of Micro LED chips, providing a full-process smart conference system solution for large-scale scenarios such as large conference rooms, and is expected to occupy a larger position in the market of efficient and convenient display solutions.
In the cinema sector, with the support of relevant policies from the national government and several provinces, LED cinema screens continue to be rapidly installed and deployed across various regions. According to incomplete statistics, the number of newly installed LED cinema screens in China has reached a record high of over 60, and further growth is expected to accelerate in the future, indicating huge market potential.
Huaxia Leyard launched its new technology brand "HUAN the LED," and as of the end of July 2025, 24 HUAN the LED cinema spaces had been established nationwide, gradually initiating an innovative scenario operation model of "cinema + diversified content." Simultaneously, Huaxia Leyard is actively developing, promoting, and operating film versions of its products, aiming to secure a significant position in the rapidly growing LED display market.
Huaxia Liad has completed the installation of its first 4K 20-meter LED cinema screen in Shanghai (Image source: Huaxia Liad).
In the field of LED virtual shooting, this technology is rapidly penetrating the film and television market and gradually expanding into advertising, live streaming, and new types of concerts, occupying a key position in the LED display market. Leyard has built a 4,700㎡ virtual shooting base in Beijing, and is expected to empower film and television production and expand into new blue ocean markets through its leading virtual shooting solutions.
The 4,700㎡ virtual shooting base of the Beijing Smart Media Convergence Innovation Center, built by Leyard (Image source: Leyard)
2) LED Rental Screen Market <br /> After several years of development, the LED rental screen market is booming. Analysis shows that live events (concerts, elections, etc.) drive demand in the rental market, and the global LED display rental market size has the potential to exceed US$1.7 billion by 2025, maintaining its growth. Therefore, the LED rental screen market in 2025 appears to be full of business opportunities.
Leyard's LN series rental display products can be used in exhibitions, concerts, conferences, sporting events and business activities. For example, at last year's China International Import Expo, Leyard's LN series created a visual space of over 1,000 square meters for the China Pavilion and provided comprehensive visual effects service guarantees, fully demonstrating its technical strength and project delivery capabilities.
The China Pavilion at the 7th China International Import Expo (Image source: Leyard)
In addition, Leyard's subsidiary, Leyard Smart Display, has also performed exceptionally well in stage rental. Its products have been used in CCTV5 performance halls, Ningxia TV tours, and concerts by Mayday, Zhou Bichang, and A-mei, and have also gone abroad to appear at many large-scale performances and events in the United States, Italy, Australia, Brazil, Spain, Lithuania, and other countries.
With its innovative products, extensive case experience, and comprehensive service guarantees, Leyard is poised to occupy a significant position in the booming LED rental screen market and contribute to its continued expansion.
3) AR Glasses Application Areas <br /> Besides the applications mentioned above, the AR glasses field also holds enormous market opportunities. Research indicates that the market size for AR devices is expected to reach 42.8 million units by 2030, with Micro LED's market share projected to increase to 67%.
Leyard has been deeply involved in the Micro LED field for many years and has acquired advantages in technology and industrial chain. It plans to launch a new generation of AR glasses by the end of 2025, thereby expanding new business growth points.
4) Robotics Market <br /> In recent years, the LED industry has accelerated its transformation and upgrading, with robotics becoming a hot sector. Natural Point (NP), a wholly-owned subsidiary of Leyard Group, and Virtual Motion have already served numerous domestic and international companies in the robotics field. Through this cross-sectoral investment, Leyard is poised to share in the growth dividends of the entire robotics industry.
5) Overseas Market Expansion <br /> From Leyard's layout, overseas markets are also a key development direction, especially the Asia-Africa-Latin America market. In recent years, the demand in this region has grown rapidly. In 2024, revenue from this region accounted for 34% of overseas smart display revenue, a year-on-year increase of nearly 40%. In addition, Leyard is also accelerating the construction of factories in Slovakia, Saudi Arabia, North America and other places, aiming to increase the proportion of international business to 50%.
Leyard's strategic decision aligns with predictions. Observations indicate continued growth in overseas markets, particularly in regions like Asia, Africa, and Latin America where the LED display market is still in its early stages of development. This market trend provides support for Leyard's overseas expansion, enabling it to gain a competitive edge and achieve high growth in its international business.
The current opportunities are clearly visible, and Leyard has completed the relevant arrangements with its keen observation and strong execution capabilities. Looking further into the future, we have reason to believe that Leyard is also fully prepared to meet the development of the times.
Summary <br /> After 30 years of development, Leyard has accumulated profound technological expertise, a mature industrial system, and a broad market base, laying a solid technological foundation for the company's continued growth. Standing at the new starting point of its 30th anniversary, Leyard has also formulated a new strategic blueprint for the next three years, planning for future development with a more open attitude and forward-looking strategic vision.
In the next 10, 20, and 30 years, Leyard will scale even higher technological heights, expand into broader markets, actively embrace the new round of technological revolution and industrial transformation, and stride rapidly towards new goals. (Text: Mia)
