On September 2nd, Zhuhai announced that Hangzhou Lingban Technology Co., Ltd. (“Rokid”), a leading domestic AR glasses company, has officially signed an agreement to settle in Zhuhai High-tech Zone. Rokid is an investment project of Zhuhai Science & Technology Group and plans to be located in the group's Zhigu Yuanxin Industrial Park.
Image source: Rokid
According to reports, Rokid plans to establish a regional marketing and delivery center in Zhuhai, focusing on the Zhuhai and Southeast Asian markets. Its business covers various scenarios such as cultural tourism, education, industry, and real estate, helping Rokid accelerate its globalization strategy.
According to available information, Rokid, founded in 2014, is a product platform company with full-stack technical capabilities in multiple fields, including speech recognition, natural language processing, computer vision, optical display, and chip design.
Rokid has released several enterprise-grade and consumer-grade AR glasses, including Rokid Glass, Rokid Glass 2, Rokid X-Craft, Rokid Air, Rokid AR Lite, and Rokid Glasses.
Among them, Rokid Glasses is an AI+AR smart glasses released in November 2024. It is also Rokid's first glasses equipped with Micro LED technology. It uses JBD's Hummingbird Mini II monochromatic light engine and can achieve a brightness of 8 lumens with a typical power consumption of 60mW.
It's worth noting that Rokid Glasses went on sale across all channels on September 1st, with a formal price of 3299 yuan. According to relevant media statistics, by 6 PM on the day of the sale, Rokid Glasses had estimated online sales exceeding 20 million yuan. (Compiled)
