On December 15th, Ferrari, the world's leading sports car manufacturer, announced that its collaboration with Samsung Display on next-generation displays is progressing steadily. Samsung Display's automotive OLED panels were selected by Ferrari for their innovative form factor and will be used in its future models.
According to reports, Samsung Display's OLED panels feature an ultra-narrow bezel design, resulting in exceptional performance in pure black levels and contrast. These displays enhance the aesthetics of Ferrari interiors and optimize the overall driving experience, achieving a fusion of functionality and artistry.
Image source: Ferrari
Ferrari's Chief Development and Research Officer, Ernesto Lasalandra, stated, "The collaboration between Ferrari and Samsung Display reflects key trends in the automotive industry, particularly in digitalization, enhanced user experience, and the development of premium brands. In the luxury car segment, customized, immersive in-car experiences are becoming increasingly important. By leveraging Samsung's OLED technology, Ferrari can offer more flexible and customizable displays, enabling unique layouts and highly personalized driver/passenger interfaces, enhancing both the aesthetic appeal and functionality of the vehicle."
Samsung Display Vice President Zin-U Pak stated, “The automotive industry is undergoing a transformation. With the rise of electrification, software-defined vehicles, and the rapid development of artificial intelligence and big data processing, cars are evolving into autonomous, dynamic spaces—from mobile offices to immersive living spaces. Displays play a central role in this transformation.”
It is worth noting that Samsung Display has continued to make efforts in the high-end automotive display field this year.
In July, it was reported that Samsung Display would supply a 48-inch P2P OLED display for Mercedes-Benz's Maybach S-Class sedan. This display will be featured in the new Maybach model slated for release in 2028, with Samsung Display as the exclusive supplier.
It is understood that, compared to ordinary automotive displays, the unique feature of P2P displays lies in their ability to span the left and right pillars of the car, completely covering the area in front of the driver and front passenger. Due to the overall length of the car dashboard and its curved design on both sides, traditional LCD displays and rigid OLED displays are difficult to meet this form factor requirement. Flexible OLEDs, with their bendable characteristics, have become the key technological support for realizing P2P displays. (Compiled by TrendForce Display)
