AU Optronics (AUO) and Sony Honda Mobility have collaborated to showcase globally the world's first Micro LED Media Bar Solution for the exterior of the AFEELA electric vehicle. At CES, AUO CEO and General Manager Fu-Jen Ko (left) and Sony Honda Mobility Representative Director, President and COO Izumi Kawanishi (right) demonstrated their unwavering commitment to continuous innovation, aiming to achieve a more human-centered and intelligent driving experience.
AU Optronics, in collaboration with Sony Honda Mobility, showcased its industry-leading Micro LED Display HMI solution at CES 2025, the world's first "Micro LED Media Bar Solutions" for the AFEELA electric vehicle. This solution, installed on the exterior of the vehicle, breaks through traditional human-machine interaction applications, establishing a connection between the cabin and the outside world, inspiring innovative vehicle design, and demonstrating AU Optronics' boundless potential in the application of Micro LED advanced display technology and its commitment to the mobility field, providing passengers with a more comfortable and safer mobility experience.
AU Optronics CEO and General Manager, Ko Fu-Jen, stated, "AU Optronics' close collaboration with Sony Honda Mobility marks a significant milestone in the mobility field, pioneering the application of Micro LED front-mounted display solutions in vehicle cabins. These solutions not only display information but also emphasize personalized settings and connections to the outside world. Through this collaboration, we have jointly realized a human-centric mobility experience, making the front-mounted display (Media Bar) not only a symbolic feature of AFEELA but also enhancing its interactivity and distinctive style."
Yasuhide Mizuno, Representative Director, Chairman and CEO of Sony Honda Mobility, stated: "Sony Honda Mobility combines cutting-edge technology with human creativity to redefine the concept of mobility by inspiring innovation and different possibilities. Our collaboration with AUO breaks through the traditional thinking on vehicle design and human-machine interaction. By utilizing the front-end display on the AFEELA, we demonstrate the revolutionary potential of display technology to reshape the relationship between people and mobility. We look forward to continuing to innovate and move forward in the future of mobility through this collaboration."
AUO's Micro LED vehicle front display solution features high contrast, high brightness, high resolution, and ultra-wide viewing angle. It can clearly display charging status, vehicle information, and showcase the owner's personalized theme style, video, text, and other content, revolutionizing the way people interact with their vehicles.
AFEELA enhances the interaction between people, vehicles, and the surrounding environment. AUO's Micro LED front-end display solution, which is full of the power of next-generation technology, helps customers achieve their goals and has become the highlight of AFEELA that attracts everyone's attention. Whether it is charging status or vehicle information, it can be clearly displayed. In addition, drivers and passengers can further communicate with the outside world through the front-end display in the cabin, displaying the owner's personalized theme style, videos, and specific text, which revolutionizes the way people and cars interact.
AUO leverages the high contrast, high brightness, high resolution, and ultra-wide viewing angle of Micro LED to ensure that the front-end display on the AFEELA still delivers excellent visual performance in bright light environments, showcasing an extraordinary and elegant taste. At the same time, the flexibility and elasticity of Micro LED displays contribute to the AFEELA's body design aesthetics, breaking the limitations of traditional display technologies with curved surfaces, allowing for greater design freedom and perfectly matching its beautiful shape.
This collaboration demonstrates AUO and Sony Honda Mobility's shared commitment to overcoming the challenges of commercializing advanced technologies and their unwavering dedication to continuous innovation. Leveraging leading R&D capabilities and a human-centered design philosophy, they aim to deliver a more user-friendly driving and passenger experience. AUO will continue to lead the innovation and commercialization of Micro LED display technology, working with more strategic partners to expand the diverse applications of Micro LED displays, providing customers with high-value-added display solutions, and realizing people's boundless imagination for the future of mobility.
