With the rise of AI technology, LED display companies are hoping to seize this major development trend and integrate AI into their LED display products to add new value to their business development.
Unilumin Technology is one of the earliest LED display companies to invest in the AI field. Following its announcement that its Agent platform had integrated with DeepSeek V3 and R1 models, Unilumin further detailed its latest developments in the AI field during a recent investor Q&A session.
Strategically, Unilumin Technology has already linked LED and AI technologies, promoting the deep integration of AI technology with traditional LED display business, expanding to diverse application scenarios such as cultural tourism, education, and commerce, realizing the transformation from hardware sales to content and services, and building an immersive interactive experience ecosystem.
Unilumin Technology's AI smart product matrix covers two major categories: To C and To B/To G. To C products are mainly aimed at home users, meeting their needs for emotional companionship, entertainment interaction, and healthy lighting, including AI holographic companion assistants, AI interactive digital fish tanks, and AI eye-protection desk lamps/floor lamps, among other AI edge hardware products;
Our B2B/B2G products offer AI-integrated solutions for cultural tourism, commerce, and education, providing immersive experiences and intelligent services. These include AI Light Boxes, holographic display cabinets, and LED display robots. All products integrate AI large-scale models and digital human technology, supporting multimodal interaction, multilingual switching, and personalized customization. They also feature intelligent voice interaction, emotional companionship, and content creation capabilities.
For the access and deployment of large-scale models, Unilumin Technology leverages its own Agent platform to intelligently schedule various model capabilities, including DeepSeek, Baidu Wenxin Qianfan, ByteDance Doubao, Alibaba Tongyi Qianwen, Microsoft Azure OpenAI, and Tencent Hunyuan. It also possesses self-developed Shanyin large-scale model and UniVMLM model, focusing on emotional companionship and cultural heritage. Simultaneously, the company has built a standardized AIoT platform that supports one-click access and custom plugins, lowering the barrier to entry for AI use.
In addition, Unilumin Technology has developed an AI box to upgrade hardware with AI capabilities, support multi-screen interaction and content sharing, and promote the deep integration of AI technology and LED hardware.
Regarding its business model and development goals for AI edge products, Unilumin Technology stated that the company is expanding its market channels through a dual-track strategy of "online + offline" to meet the needs of different customer groups. Online channels cover platforms such as JD.com, Douyin, and Amazon, while offline channels focus on religious scenic spots (such as Niushou Mountain and Putuo Mountain) to drive traffic and conversions through immersive experiences.
Taking Unilumin Technology's AI holographic companion assistant as an example, it achieved its pre-sale target in February 2025 and began sales in offline channels such as Nanjing Niushou Mountain and Lushan Donglin Buddha in July 2025. Through a clear strategic plan, Unilumin Technology has promoted the rapid deployment of AI products, built a content sharing platform, and transformed from hardware sales to service and content monetization.
