Driven by rising consumer demand and the support of national home appliance subsidy policies, Mini LED backlit TVs have become a popular choice in the color TV market. According to observations, Mini LED backlit TVs that meet energy-saving standards are eligible for subsidies, and shipments of Mini LED backlit TVs are expected to grow by 50% this year, reaching 11.56 million units.
Faced with the rapidly developing Mini LED backlight market, cross-industry companies have also begun to make moves. On September 4, Dreame, a robotic vacuum cleaner brand, released TV and monitor products at its 2025 new product launch, including a Mini LED backlight TV.
Dreame Launches New Mini LED TVs <br /> At this launch event, Dreame's Smart Audio-Visual Business Group—Dreame Display—made its debut, bringing three products: the Aura V3000 Mini LED TV, the X1 Ultra monitor, and the Pano S2 soundbar.
Image source: Dream Chaser
Among them, the Dreame Mini LED can directly enter playback mode upon power-on. It adopts a black crystal true color screen with picture quality parameters of 1 billion+ colors, 98% DCI-P3 wide color gamut, 2800 nits peak brightness, 300Hz refresh rate, and 5.3ms response time.
Founded in 2017, Dreame mainly deals in products such as robotic vacuum cleaners and smart floor scrubbers. Its business covers more than 120 countries and has a shipment advantage in markets such as France, Italy, and Belgium. In addition, Dreame has established 6,000 offline channels in more than 100 countries around the world and has a user base of 30 million, possessing advantages in domestic and international network channels.
Previous reports indicated that Dreame has established the Dreame Smart Display Business Group, which will integrate Dreame Technology's resources in AI algorithms and precision design to officially enter the TV, projector, and audio market, and adopt a global brand operation approach.
It is worth mentioning that since March of this year, Dreame Technology has been constantly expanding into new fields, including refrigerators, washing machines, air conditioners, smart toothbrushes, power banks, drones, and new energy vehicles, in addition to televisions.
The Mini LED TV market is highly competitive, so why is Dreame entering the market?
The Mini LED TV market, which ZhuiMi has now entered, is already highly competitive, with several companies already established in the field. According to observations, this year in the Chinese TV market, with the continuation of the trade-in policy, TCL, Hisense, and Xiaomi are focusing their promotions on Mini LED TV products.
In addition, brands such as Samsung, Sony, Sharp, Panasonic, Toshiba, TCL Thunderbird, Huawei, Changhong, Konka, Haier, Skyworth, idda, and Coocaa are also actively expanding their presence in the market.
Regarding new products, according to incomplete statistics, including Dreame, 43 new Mini LED products have been launched in 2025. It's worth noting that on the same day Dreame released its Mini LED TV, Huawei also released its Smart Screen MateTV, featuring a Super Mini LED Black Diamond screen and the Honghu Vivid chip.
Faced with such a mature market, Pursuit is not entirely without opportunities. A mature market means that consumers have a higher level of product awareness and the cost of education is relatively low. If a product can provide differentiated features or innovative points, it may gain attention.
For Dreame, its smart home portfolio already covers core categories such as robotic vacuum cleaners and vacuum cleaners. By expanding into Mini LED TVs, it aims to create a comprehensive smart home ecosystem, enhancing user stickiness and user experience. Furthermore, Dreame already has a certain sales network and user base both domestically and internationally, providing support for the promotion of Mini LED TVs.
However, given that several companies have already entered the Mini LED TV market, Dreame faces competition from existing brands and challenges from a more mature market. Its future development will depend on its product strategies and market response. Furthermore, Dreame's recent expansion into multiple sectors has drawn attention to its resource allocation capabilities. (Text: Mia)
Gold+ Member Report
Global LED Industry Database and LED Manufacturer Quarterly Updates
3Q (Early September)
4Q (Early December)
2Q (Early June)
3Q (Early September)
4Q (Early December)
2Q (Early June)
3Q (Early September)
4Q (Early December)
2025 Mini LED Backlight Display Trends and OLED Technology Competition Analysis
