On November 26th, Huaxia Leyard's LED cinema screen multi-scenario application spatial solution was officially launched in Xi'an. Nearly 400 distinguished guests from the fields of cinema chains, film management, distribution, and equipment gathered to witness the event.
Huaxia Leyard Defines a New Value Chain for Cinemas: Upstream Content Production + Downstream Scene Experience <br /> At the press conference, Huaxia Leyard's new technology brand, "Huanyingdao Huan," made its full debut.
Leveraging the technological, product, and brand advantages of Leyard Group, the Huanying Island LED cinema screen series can cover the full range of sizes from VIP theaters to giant screen theaters, with the world's first Micro LED 0.9-pitch cinema screen leading the industry in technological innovation. The world's first Micro LED cinema screen theater is about to be completed in Shijiazhuang, a project expected to become another new benchmark for future cinema experiences.
Subsequently, Huaxia Leyard officially released "HUAN the Live" multi-scenario application and solution. This solution takes the full-dimensional integration of sound, light, screen, and scene technologies as its core, and, together with ecosystem partners, jointly builds a complete ecological closed loop of "technology + content + spatial application" from upstream content creation to downstream scene experience.
At the event, an immersive cinematic space was recreated, showcasing clips from a Taylor Swift concert, the game *Black Myth: Wukong*, and a three-screen interactive naked-eye 3D video demonstration. Powered by sound and light synchronization technology, the event created a stunning stage experience and an immersive spatial experience, upgrading the traditional cinema's single projection space into an interactive space combination based on projection services and incorporating multiple application scenarios.
At this conference, the "HUAN the LED Version" LED visual effects solution for film and multimedia content production was also launched.
Huaxia Leyard showcased for the first time LED version film test clips produced by China Film Distribution Co., Ltd., with technical guidance standards provided by the China Film Science and Technology Research Institute, and officially released the technical specifications of the Huaxia LED version. The Huaxia LED version features 4K ultra-high definition, a high frame rate of 48 frames per second, ultra-high brightness, and HDR technology. The content better suits the superior quality and characteristics of LED display technology, truly leveraging the advantages of this new technology in film visuals and significantly enhancing the viewing experience.
Recently, "Lion Boys 2" will officially launch its Huaxia LED version in LED theaters nationwide that meet LED technology standards, marking a first for the film. Huaxia Leyard will also collaborate with China Film Distribution Co., Ltd. and the China Film Science and Technology Research Institute to jointly launch an LED-exclusive HDR version in the future, based on the film's content.
Leyard Virtual Motion Point partners with Huaxia Leyard to provide comprehensive virtual shooting and virtual content production services . At the press conference, Chen Tian, Vice General Manager of Leyard Virtual Motion Point, representing Huaxia Leyard's ecosystem partners, showcased application cases combining motion capture (optical motion capture, markerless motion capture), virtual content production, and naked-eye 3D effects production, providing attendees with an interactive experience. He stated that Virtual Motion Point possesses the technical capabilities to serve industries such as film, animation, and games, while also striving to make the human element of technology tangible.
Chen Tian, Deputy General Manager of Leyard Virtual Motion
In recent years, Virtual Motion has been deeply involved in the field of spatial computing. It not only possesses three core algorithm technologies that are globally leading: OptiTrack high-precision optical motion capture, Lydcap markerless point recognition and calculation, and LYDIA motion model, but also continues to work in the film and television industry with the support of algorithm technology and a variety of solutions. It provides technical support and system services for 69% of Hollywood movies, including Avatar, Star Wars, Warcraft, and The Avengers, as well as domestic blockbusters such as Crazy Alien, The Wandering Earth, The Three-Body Problem, and Fengshen: The Legend of Chaoge.
With its advanced technological innovation and rich application scenarios, Leyard Virtual Motion helped Leyard Group be selected into the first batch of "Top Ten Virtual Reality Production Technology Application Demonstration" lists in China, specifically in the categories of "Virtual Reality Display Technology Application Demonstration" and "Virtual Shooting Key Technology Application Demonstration".
"Currently, the Chinese film industry is undergoing a transformation and upgrade," said Liu Yaodong, Chairman of Huaxia Leyard and Chairman of Virtual Motion. "We are committed to using technological innovation as the core driving force to promote the profound transformation of the entire industry. We firmly believe that through close collaboration with our ecosystem partners, new business models and industry standards will open up new paths for cinema revenue."
Driven by the wave of new technologies, Leyard Group is gradually building its core competitiveness in the industry chain. From focusing on the innovation of film display technology to the integration of virtual content production technology, and then to pioneering diversified cinema operation models, Leyard has transcended the single role of a traditional equipment company. It will continue to help the Chinese film industry undergo profound transformation, become an important engine for breaking the traditional cinema profit model, and make positive contributions to promoting the high-quality development of the film industry.
