BOE (Beijing Oriental Electronics) showcased its cutting-edge new products at the 2025 International Display Week, defining the industry's green development trend with innovative technologies.

On May 14th, BOE, a leading global IoT innovation company, showcased over 30 globally debuted new products powered by its three major display technology brands: ADS Pro, f-OLED, and α-MLED. It also presented a series of cutting-edge technologies and applications, including light field display, 3D, micro-display, AI, and sensing, making a strong appearance at the 2025 International Display Week. Technological innovation, green sustainability, and artificial intelligence were the three core keywords for BOE's participation. Notably, BOE hosted a green ecosystem forum at the exhibition, made its overseas debut of "ONE" (Open Next Earth), the first sustainable development brand in China's semiconductor display industry, and established a dedicated green and low-carbon zone, setting a new benchmark for sustainable development in the global display industry. Furthermore, BOE's world's first high-PPI under-display camera OLED gaming phone display won the "Display of the Year" award at the International Display Week, leading the global display industry towards healthy, sustainable, and high-quality development with numerous cutting-edge innovative technologies.

Focusing on Technological Innovation, Leading the Industry Trend <br /> At this exhibition, BOE (Beijing Oriental Electronics) made a stunning debut with a number of industry-leading display technologies and products, showcasing its three major technology brands. Upon entering the ADS Pro exhibition area, the first thing that catches the eye is BOE's world premiere of the 75-inch 4K UB Cell 4.0 TV. It achieves ultra-high color gamut and no color shift across all viewing angles, coupled with an ultra-high ambient light contrast ratio of 1400:1 and an ultra-low panel reflectivity of 0.7%, delivering picture quality comparable to OLED. Simultaneously, it integrates intelligent display functions such as light sensing, temperature sensing, motion sensing, radar, and camera to optimize picture quality in different scenarios. In the f-OLED exhibition area, BOE showcased several new products based on multi-form solutions. These included BOE's world-first OLED smart cockpit, featuring eight OLED display products. Among them was a world-first 55-inch ultra-wide-angle OLED transparent sunroof with an ultra-high transmittance of 46%, seamlessly blending technology and nature. The front-row connected screen and L-shaped screen enhanced visual appeal and a sense of technology while also providing convenience for information display and touch operation. Meanwhile, the smart steering wheel adopted the world's first OLED screen integrating a large-area ultrasonic fingerprint sensor, combining ultrasonic under-display fingerprint recognition, biometric monitoring, and haptic feedback to enhance driver safety and personalized driving. In addition, BOE showcased the world's first OLED smart terminal display solution equipped with TADF+Tandem+COE technology. By employing Tandem devices, it can still achieve high image quality reproduction even under bright ambient light, successfully breaking through the limitations of traditional display technologies in color gamut, power consumption, and lifespan. Combined with TADF (Delayed Thermal Activated Fluorescence) technology, it achieves a BT2020 color gamut of up to 97.5% and a peak brightness of up to 2500 nits. In the α-MLED exhibition area, BOE's 27-inch ultra-fast response HDR MLED gaming monitor uses MLED backlighting technology and a 300Hz high refresh rate display, solving the problem of blurry images at high speeds. Even at a motion speed of 1440 pixels/s, the image remains clear and smooth. Simultaneously, it uses 2304 zones of fine MLED backlighting, achieving a peak brightness of up to 1000 nits and a dynamic contrast ratio of millions, displaying clear details and distinct brightness and darkness, bringing viewers an ultimate visual experience.

Focusing on AI-Powered Innovation to Reshape the Future of Human-Computer Interaction <br /> Currently, AI technology has become a crucial driving force for industrial upgrading. BOE actively embraces the digital age, proposing its "AI+" strategy in 2024, focusing on three major areas: "AI+Manufacturing," "AI+Products," and "AI+Operations." This strategy comprehensively empowers various application scenarios such as AI TVs, AI PCs, AI mobile phones, and AI automotive applications, working with global ecosystem partners to create a symbiotic and win-win AI ecosystem. At this exhibition, BOE showcased a series of leading technologies and products based on AI+Display, injecting new momentum into the upgrading and development of the display industry.

In terms of AI+ products, to better reduce the power consumption of OLED modules, BOE launched the world's first hardware-level AI low-power image quality enhancement intelligent algorithm, achieving real-time image quality processing of 8K 120Hz in OLED display modules, reducing OLED module power consumption by more than 20%, and achieving the best balance between power reduction and image quality improvement. In the office setting, the BOE Smart All-in-One C100 series, exhibited for the first time, integrates AI multimodal interaction and large-model technology, including 7 industry-first features such as writing acceleration and intelligent computing, and 12 industry-leading functions, bringing unprecedented interactive experience, improved productivity, and an ultimate user experience. In the entertainment setting, the 10.95-inch naked-eye 3D gaming handheld console, equipped with the industry's first global soft interlacing technology, provides gamers with a more immersive gaming experience and an unimaginable 3D visual experience. In the home environment, BOE showcased its 65-inch 4K AI TV, integrating rich AI capabilities. Featuring a 144Hz 4K high-definition screen and its self-developed absolute pointing remote control technology, combined with AI image recognition shopping, virtual AI avatars, and AI-powered reasoning-based on-demand playback, it delivers an unparalleled home display experience. Furthermore, BOE's AI Notebook is the first to apply an AI chip to a display, integrating a smart camera, microphone, and audio capture system for more sensitive user and bystander detection.

In the field of AI+manufacturing, BOE's large-scale industrial model deeply integrates semiconductor display knowledge and experience, providing industry-leading intelligent industrial solutions for display manufacturing scenarios such as R&D design, production management, manufacturing execution, and management services. Based on this large-scale model, achievements such as the AI ​​defect management system and AI yield management system can accurately identify and locate minute defects in the production process, greatly improving production efficiency and product quality, and further enhancing overall production benefits. Furthermore, for the digital upgrade of enterprise operation management, BOE is gradually implementing a series of self-developed AI+operation systems based on digital humans and large language models, including an AI interviewer system, an AI material control system, an AI financial question-and-answer system, and an AI supplier risk control system.

Focusing on sustainable development to set new industry benchmarks
As an industry pioneer and leader, BOE has long ingrained sustainable development into its corporate DNA, integrating it into the entire chain of its daily operations and management. During this International Display Week, BOE hosted a Green Ecosystem Forum, making its overseas debut with "ONE" (Open Next Earth), the first sustainable development brand in China's semiconductor display industry. With the core concepts of "Openness, Innovation, and Earth," BOE redefines the boundaries of responsibility for technology companies, elevating sustainable development from corporate practice to industry standards, and setting a new benchmark for sustainable development in the global display industry. Furthermore, BOE set up a Green and Low-Carbon Zone in a prime location at its exhibition area, showcasing several leading low-power technologies and green, low-carbon products, including a 12.1-inch low-carbon flat panel using Oxide display technology. Equipped with adaptive refresh technology, low frame-cutting latency technology, and dynamic display technology, it can intelligently determine the content displayed on the foreground interface and match the refresh rate, achieving a 5-144Hz variable frequency display while maintaining flicker-free low refresh rate and a frame-cutting latency of 50ms, reducing power consumption by up to 35%. BOE's OLED display, the world's first to adopt CMOS (Complementary Metal-Oxide-Semiconductor) technology, improves its driving capability by 30% and significantly reduces display power consumption by optimizing the GOA circuit.

At this exhibition, in addition to showcasing industry-leading display technologies and intelligent interactive experiences, BOE also held a special marketing campaign, integrating its continuously upgraded technologies and products into four major application scenarios: office, travel, outdoor, and medical. This highlighted BOE's achievements in scenario exploration and technological innovation, while also demonstrating its continued commitment to in-depth communication with customers and exploring new areas of cooperation. For example, BOE's world's first intelligent light curtain technology for car windows, equipped with a hyperbolic flexible product solution and using large-size films, addresses the intelligent dimming needs of automakers' sunroofs. In the perovskite field, Transsion's Infinix photovoltaic concept phone, the world's first to utilize BOE's advanced perovskite photovoltaic technology, made a grand debut. It fully leverages the advantages of perovskite batteries—low cost, high efficiency, and thinness—enabling seamless charging under both indoor and outdoor lighting conditions, providing a revolutionary solution for improving battery life in consumer electronics.

Looking to the future, BOE will continue to deepen its "Internet of Screens" development strategy, adhere to a market-oriented, international, and professional development path, and integrate "sustainable development" into its corporate DNA. BOE will work hand in hand with global partners to drive display technology towards a more realistic, advanced, intelligent, and greener direction, defining new trends in the display industry!