On July 22, Leyard Group and Saudi Engineering Holding Company (EHG) reached a comprehensive strategic cooperation agreement, jointly establishing "Leyard Middle East Company," focusing on the research and development and manufacturing of high-end displays and energy-saving lighting systems. Leyard Group Chairman Li Jun and Saudi Engineering Holding Company Chairman Abdullah bin Abdulrahman Harij, among other leaders, attended the ceremony.
As a key player in the display and lighting sector in the Middle East, Leyard Middle East will leverage Leyard's deep technological expertise and EHG's profound understanding of the Middle Eastern market to provide regional customers with high-quality indoor and outdoor displays and green intelligent lighting solutions, contributing to digital transformation and urban aesthetic upgrades.
At the signing ceremony, Leyard's Middle East CEO gave a detailed presentation on the proposed factory's operational plan, covering key aspects such as production capacity, technology configuration, and talent development. The project is expected to create numerous job opportunities in the Middle East and drive the development of related industrial chains.
Li Jun, Chairman of Leyard Group, said, “We are delighted to partner with EHG to expand our business in the Middle East. Saudi Arabia has demonstrated outstanding advantages in industrial development, investment policies, and market potential. We are confident in the country’s investment environment and economic prospects, and we look forward to building an internationally influential technology brand in the Middle East through this cooperation.”
Abdullah bin Abdulrahman Harij, Chairman of Saudi Engineering Holding Company, said: “The establishment of Riyadh Middle East is an important milestone for us toward technological automation and industrial upgrading. This cooperation not only responds to Saudi Arabia’s ‘Vision 2030’ advocacy for technology localization, but also marks a solid step forward for us in promoting regional innovation and improving the quality of life.”
In the future, both parties will continue to expand the application scenarios of display and green lighting in the Middle East, and through innovation-driven and sustainable development, inject new momentum into the construction of smart cities and the diversification of the regional economy in the Middle East, and jointly write a new chapter in the development of the display and lighting industry.
