On February 24, LG Display announced that it had officially begun mass production of the industry's first 40-inch Pillar to Pillar (P2P) automotive display.
Image source: LG Display
Pillar-to-Pillar is reportedly an extra-large in-vehicle display that can completely cover the area in front of the driver and front passenger seats.
To enhance driving convenience, SDV (Software-Defined Vehicle) systems are controlled via software, requiring large displays that allow for easy viewing of various information and control of vehicle functions. Therefore, ultra-large P2P solutions are attracting significant attention as a next-generation mobile display solution.
LG Display is strengthening its strategic presence in the SDV (Signal-to-Vehicle) market by mass-producing a 40-inch P2P (Portable-to-Port) in-vehicle display. This product provides drivers and passengers with a personalized infotainment experience, allowing advanced infotainment functions to be displayed simultaneously, from digital dashboards and navigation to climate control, movies, music, and even games, all without requiring screen switching, thus improving user convenience.
To help drivers focus on the road, the display also features Switchable Privacy Mode (SPM) viewing control technology. This technology allows front-seat passengers to watch movies or play games on the in-seat display while the driver cannot view related content. LG Display states that it is the first company in the industry to commercialize SPM.
This display also pioneered the use of local dimming technology, reducing heat generation and power consumption, further improving driving efficiency. Furthermore, to minimize the number of physical buttons in the vehicle, various functions can be controlled via a large touchscreen.
LG Display's 40-inch P2P display will be first installed in the AFEELA, the first sedan produced by the Japanese joint venture Sony Honda Mobility. This ultra-large display is expected to maximize the use of AI-based driver assistance systems and various entertainment functions. (Source: Translated from LG Display)
